ABOUT
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Our History
Kay Ess Enterprises Pte Ltd was established in 1988 in Singapore by our founder Mr B.H. Surtani as a trading & Distribution company and as an expansion on his business from his home country of Sri Lanka.
Now led by his daughter, Ms Puja Surtani, we have maintained our reputation as a strong and reliable distributor with lasting partnerships with many of Singapore’s top retailers.

We're inYour Omnichannel PartnerDepartment StoresDigital PlatformsDedicated Pop-up StoresIndependentPerfumeriesSales Avenues
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Our Platforms
Value
Established Network
We have strong and established partnerships across many geographies such as
- India
- Sri Lanka
- Nepal
- Malaysia
- Indonesia
Excellence
Awards
- Over the years, Kay Ess Enterprises has been the recipient of many awards.
- Most notably the Singapore Enterprise Medal of Honor in 2016 in the Top 100 SMEs category.
- In addition to that, there have been numerous awards from our retail partners such as Guardian’s Preferred Choice Health & Beauty Award, Watsons Health, Wellness & Beauty Awards, Watsons Big Brand awards.
- We also strive to raise the awareness of our brands and products by participating in competitions that showcase their excellence
Market Places
Retail Platforms
- Lazada
- Amazon
- Shopee
- Department Stores
- Dedicated Pop-up Stores
Independent
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Perfumeries
With over 30 years of perfume and cosmetic distribution, we know what works and what doesn’t. Our sales strategies connect the sensory properties of our brands with modern distribution opportunities.

194 Pandan Loop, # 07-20, Pantech business hub, Singapore 128383